Casa Lulú is a family home turned B&B as a consequence of the tourism growth in San José del Cabo. For the brand identity, we sought to highlight the eye for detail present throughout the space, as well as the intimacy and hospitality with which guests are welcomed. To achieve that, we made a series of illustrations inspired by hand-picked objects and patterns found in the house, using a warm and inviting color palette.  The icon represents a 'torote', an eye-catching tree, golden and leafless, endemic to the Baja California peninsula. On the other hand, the signage for the rooms was inspired by seven marine species found in Mar de Cortez. To contrast with the icon they were made in a modern style, which also facilitates their production by a local blacksmith.