Quenut is a Mexican superfood brand focused on products for people who are passionate about sports and well-being. Its two main lines include sports nutrition powders and adaptogenic supplements. The design challenge was to create a bold, unified brand system that could be easily adapted across a variety of products. This was achieved through the consistent use of a curved black block for product information, a custom typeface, and accompanying illustrations. The typeface, used in both the logotype and product titles, features variable-width characters that expand or condense, evoking motion and energy while giving the brand a distinct, modern edge. Illustrations were tailored to each product line: for sports nutrition, they depict active characters in nature-inspired scenes, varying by exercise intensity and stage. For the supplement line, the illustrations highlight different mushroom species in a detailed, botanical style, connecting each formula to its natural origin. The result is a cohesive, flexible identity that blends movement, nature, and science in a visually striking way.