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CASE STUDY
Boema is a CBD isolate product for both men and women to treat insomniac, anxiety and physical pains. The goal for this brand was to create a design that embodied balance and well being in a gender inclusive product. We designed custom digits and assigned them to the products depending on the CBD concentration per milligram, 1 being the mildest one and 3 being the strongest one. We also made the interior organic pattern of the box, taking inspiration in the art of rock balance, a symbol for well being. This way, the outer face of the box is minimal while we surprise the customers with an unexpected and fun graphic inside.
CREDITS
NAMING & ART DIRECTION: MARIELA MEZQUITA
DESIGNERS: MARIELA MEZQUITA, ANDREA PASTRANA
PHOTOGRAPHY & STYLING: ANDREA PASTRANA
PHOTO EDITS: ANDREA PASTRANA & PAMELA ROMERO
CLIENT: BOEMA
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